Web Site Browser Compatibility

When designing a web site, your first consideration should be browser compatibility. Your web site may look great when viewed with Internet Explorer, but when viewed with Netscape Navigator, everything may not be formatted properly, All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site.

A good way to see how your web site will look through both browsers is to download and install a copy of both Internet Explorer and Netscape Navigator. Make sure you view your first web page in different browsers and screen resolutions. Once you get it looking great for everyone, you can use it as a template for the rest of your web site. This technique can save you a great deal of time.

Usability and Accessibility

Research shows that users do not read websites, they skim them. Your visitors will look around feverishly for anything that is interesting or resembles what they’re looking for. A good web designer knows this, so she places important information strategically throughout the website, makes good use of conventions (i.e. anything clickable should be underlined), designs a user-friendly website with intuitive navigation. This is designing with usability in mind.  Section 508 of the Rehabilitation Act of 1973, is a US law requiring the federal government to make all goods and services, including web sites fully accessible to people with disabilities. It identifies specific standards for Internet and Web accessibility. These guidelines encourage developers to make web sites accessible to desktop browsers, voice browsers (screen readers), mobile phone, and other software that aids the handicapped navigate the Internet

Social Media

Today, the Social Media has a very big role to play in all business and marketing circles. Social media refers to bringing together of various activities which help in integrating technology, social interaction, and the construction of words, pictures, videos and audio into a seamless entity.

Social media is fundamentally different from traditional media like newspapers, television, books, and radio. The major success of all social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.

It caters to a wide spectrum of topics. With reference to Internet marketing, Social Media means a collective group of web properties that are driven by users. Examples in such case are blogs, discussion boards, and video sharing sites. Similarly, Social Media Optimization (SMO) is the process of trying to get a person’s content more widely distributed across multiple Social Media networks.

Social media marketing refers to the process of promoting a site or business through social media channels and is seen as a powerful strategy that will get you links, attention and massive amounts of traffic. This is the low-cost promotional method which will easily provide you with large numbers of visitors, some of whom may come back to a website again and again.

Contact Page

99% of websites require a noticeable link to a contact page which includes details of how to get hold of the website’s owner(s) as well as a contact form. There are various WordPress plugins that will help you with the contact form but the one I always use is Contact Form 7. It has an excellent default form ready to plug in and play or you can set up more complicated forms with extra fields and dropdown menus. It can also send an acknowledgment emails.

Starting a Business??

What does it take to start and maintain a successful business? After more than ten years spent running my web design studio, there are many lessons learned. However, many of those lessons were learned before ever starting out on my own. For example, how to get along with coworkers, solve difficulties that occasionally arise with clients, earn a good reputation, and overcome challenges. Those lessons, and more were learned as an employee long before starting my own business. The best thing a budding entrepreneur can do is to learn from those who are already doing what he wants to do–by working for them.

I appreciated an interview in Forbes magazine of Matt Mullenweg, creator of WordPress, and the practical experience that his experience as an employee provided before striking out on his own. He encourages would-be entrepreneurs not to start out too soon, and learn as much as possible as an employee. You may enjoy reading about the practical lessons he learned that made him a better entrepreneur.

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